Popular items from this list:
Essence’s Lash Princess mascara
Promising review: “AWESOME. I’ve always bought overpriced mascara. I’m very picky and was extremely hesitant, but I saw some reviews saying how awesome this was. I’ll never go back to ‘Better Than Sex’ mascara because that’s what I always use, and I compare it to that. This is the best mascara!! I’ll never go back.” — patrick hauk
A “flossing toothbrush” with two layers of bristles
I personally bought this and love it! I use an electric toothbrush usually, but I feel like I’m getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I’ve switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.
Promising review: “A thorough cleaning. This toothbrush cleans my teeth better than my expensive electric one. You actually feel the bristles scrubbing between your gums!” — Shiva H.
Mega popular high-waisted leggings made with performance fabric
Promising review: “These are the best yoga pants, giving Lululemon a run for their money (at a quarter of the price). NOT EXAGGERATING! I first bought the capris and loved them so much I bought an extra pair and the long ones as well. So very comfortable. Pockets are perfectly placed and inconspicuous. I have washed many times, hanging to dry, and they hold up, with no fading. Perfect fit, and true to size. I have recommended to so many, who also now rave about these yoga pants…and thank me.” — P. Bauman
A popular peptide moisturizer
A lil’ polar bear hydrating eye stick
“Better than Tula! I love this cooling stick!! It’s super easy, affordable and smells lovely.” —Heather
An affordable cult-favorite luxury-scented candle
Promising review: “This is such a great candle that fills the room quickly with a really nice strong smell that is soothing and relaxing. I was looking for a less expensive Le Labo Santal 33 scent candle and this one is very very close! It’s a bit stronger but I love it! The shipment arrived fast and I just love how fast it fills up the room without being lit for so long!” — Cristina Bertolotto
A bottle of Elizavecca hair treatment
Promising review: “Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!” — BB
A set of satin pillowcases
“These are really nice — perfect price point too. There’s no difference between these and the same pillowcases from Kitsch at three times the price.” — Keri
A trio of hydrating lip sleeping masks
A set of chic, highly popular wireless Bluetooth earbuds
Promising review: “I previously had Beats headphones that broke within three months. I bought these to replace my Beats headphones and will never turn back. These headphones are amazing. They have a very long battery life. I love the case they come with. I use them in the gym four days a week and they have not become waterlogged. If you’re looking for reliable headphones I would highly recommend these!” — Tiffany
Pure Instinct roll-on
Promising review: “If you love Basic Instinct by Pure Romance, you will LOVE this affordable alternative! To me it smells almost exactly the same; there is an extremely slight difference in smell that I’m sure others around me wouldn’t even pick up on, and I still LOVE the smell! I love Basic Instinct, but ran out awhile ago and just couldn’t justify spending that much money on more. I’m so glad I found this alternative!” — MN Tigerlily
An adorable, roomy duffel bag
A longline sports bra
A bottle of Nyx matte setting spray
A pair of ridiculously comfy pull-on cushioned boots
Promising review: “I had these on my wishlist for a while but was skeptical. I’m glad I finally ordered them! They fit perfectly and SO much easier to put on than my real Ugg minis which I love. They’re very comfy and warm. Highly recommend! Glad I bought them to wear while I wait for Ugg to restock their tan ultra minis.” — Kamryn
MVP-worthy stretchy faux leather leggings
A painless, mint-flavored teeth-whitening pen
Peach Slices Acne Spot Dots, a hydrocolloid sticker comparable
Check out a TikTok of the acne spot dots in action.
Promising review: “This brand is so affordable and works just the same as the more expensive brands. I go through them so quickly so this is a plus! I’m generally a picker at my zits, but if I can get to one of these dots in time I save my face a lot of irritation and pain. I wear them at night and sometimes during the day, only takes about two to get rid of those pesky whiteheads, sometimes more for a big zit. They really suck everything out.” — Savannah Wilson
An oh-so-chic Lululemon-inspired mini belted pack
BuzzFeeder Elizabeth Lilly also owns this — she packed it as her only bag for a trip to busy trip to Iceland, and not only did it hold a ton and keep her hands free, it easily fit around her waist over her outerwear.
A delightfully affordable firming eye cream made with vitamin C
Thank Me Later eyeshadow base
A ridiculously plush blanket
A slightly cropped half-zip pullover
A six-piece (!!) set of high-performance matte lipsticks
First Aid Beauty’s KP Bump Eraser body scrub exfoliant
Promising review: “My son has had a rash on both upper arms forever. You can see/feel difference after just one wash! Tried expensive prescription creams that did nothing. This stuff started working after first try. It really is amazing!” — Garcia
A Petcube, which is basically a Furbo without all the extra bells and whistles
Petcube is a California-based small business established in 2012 that specializes in interactive HD pet camera products.
It’s also app enabled and can send you instant notifications, sync with Amazon Alexa, and even access a vet on demand if you notice any weird behaviors.
Promising review: “Unbeatable for the money. I needed a way to keep an eye on a new 4-month-old puppy who keeps digging holes in my yard. I didn’t expect a lot for $39 but I was pleasantly surprised. The video is quick to get started and very clear, zoom is quick, and the night vision actually works. I haven’t used any of the other features yet but these alone make this a great value! Far exceeding what I expected.” — Rick Grisham
A Revlon one-step hair dryer and volumizer
Promising reviews: “I’ve had my eye on a Dyson Airwrap, but given the cost, I figured I’d try this while I save up. This thing is fantastic. I have waist length hair that’s naturally straight, but gets frizzy when damp. I’ve had salon blowouts that have left my hair looking great, but I simply can’t manage a round brush without it getting tangled in my hair. This device has been a game changer. It works best if you air dry for a while before you use it, then use it to finish your style. My hair miraculously doesn’t get snarled in it, and it leaves my hair looking like I’ve had it professionally styled. I love it, and I’m no longer interested in blowing $500 on a Dyson. Highly recommend!” — Ilsa
An internet-beloved set of makeup sponges
E.l.f. Power Grip Primer, an inexpensive alternative to Milk’s Hydro Grip primer
“I tried the Milk primer and it worked magic for my super oily skin. I came across this for a fraction of the cost. The milk primer was $34 this does the same job for way less. I am happy with my purchase.” — Shenelle
A weightless liquid cream blush with some real Rare Beauty blush energy
Juno & Co.’s Clean 10 cleansing balm, a game-changing makeup remover
Promising review: “I’ve loved the Farmacy Green Clean for many years, but at $30+ for a jar that lasts 1–2 months max, it was a pricey product to buy on a regular basis. I wanted something just as good at a lower price and I FOUND IT! This cleanser absolutely melts away makeup and deep cleans the skin without any drying or eye irritation! It smells great and a little goes a loooonng way — I’m in love!” — Amazon Customer
Nyx’s Fat Oil Lip Drop, a Dior alternative
An illuminating moisturizer designed to enhance your skin’s natural glow
A foundation brush with soft but firm bristles
Etude’s delightfully multipurpose Dear Darling Water Tint
The Brow Glue, Nyx’s extreme hold eyebrow gel
Promising review: “The Boy Brow from Glossier was my ride or die eyebrow product for years, but the tubes are so small and they raised the price so I could no longer justify it. This brow glue is the closest thing I’ve found to it and it’s half the price! Will definitely repurchase.” — Alex
A standard set of colorful makeup brushes
A pair of round circle sunglasses
E.l.f.’s Poreless Putty Primer, a lightweight base primer
A pair of minimal teardrop earrings
A loungewear set
Maybelline’s Total Temptation Eyebrow Definer pencil, an easy-to-use, subtle eyebrow filler
Promising review: “I bought this because it looked like the Goof Proof brow pencil and I was tired of spending ridiculous amounts on that! I actually like it better than Goof Proof (and for a quarter of the price)! I find it even creamier and easier to use. The tip is perfect if you have a good amount of brow to fill in.” — Liza T.
A rainbow eyeshadow palette
A bottle of Fanola “No Yellow” purple shampoo
“Best bang for your buck! I’ve used several expensive purple shampoos before and this product is just as good if not better than expensive brands!” — monique
Nyx’s delightfully loud Epic Wear Liquid Liner to announce your presence at a party
Here’s what BuzzFeeder Amanda Davis, pictured above, has to say about it: “I’m wearing the blue liner there on the left, and the reviews are 100% right. This liner LASTS. I love to throw it on top of my usual black liner when I want an extra pop on a night out or am just feeling a little “adventurous.” The liner’s super thin tip glides nicely and makes it easy to be precise, too!”
Promising review: “Guys, I have hella hooded eyes, and any time I tried those expensive Sephora or Ulta eyeliners, they would smudge or fade INSTANTLY. I LOVE THIS PRODUCT!!!! The color pops, it’s easy to use, and it NEVER SMUDGES, NEVER FLAKES, DOES NOT MOVE IN WATER!!! I fell asleep with it on, and it looked like I had just applied it when I woke up. … Best eyeliner out there, take it from a girl who has tried ALL of those expensive eyeliners (Stila, Urban Decay, YOU NAME IT). I will never switch to anything else.” — Jakjak