Content creation acts as the heart of effective content marketing. And, as a skilled creative practitioner, you pour your heart into your work every day. It also takes a sharp
Category: Digital Marketing
Overcome Change Fatigue and Boost Your Content StrategyOvercome Change Fatigue and Boost Your Content Strategy
Change fatigue. It’s a thing. My good friend and amazing consultant Jenny Magic wrote a whole book on the topic. Undeniably, fewer businesses have worked on innovative or incremental marketing
Should Your Brand Shout Its AI and Marketing Plan to the World?Should Your Brand Shout Its AI and Marketing Plan to the World?
To use AI or not to use AI, that is the question. Let’s hope things work out better for you than they did for Shakespeare’s mad Danish prince with daddy
How To Write A LedeHow To Write A Lede
I have a tough time putting aside my editor’s brain. Editors and good writers know what I’m talking about. It’s the hazard of the job. Sometimes, I marvel at an
How To Use Testing To Create a Competitive AdvantageHow To Use Testing To Create a Competitive Advantage
Are you motivating your audience to take action? How do you know which creative assets compel your audience to act? Understanding how your audience interacts with your creative is crucial
Think Like a Golfer To Create a Winning Content StrategyThink Like a Golfer To Create a Winning Content Strategy
Do you play golf? I don’t, but I’m intrigued by one thing: The goal of golf is to play the least amount of golf. Think about it. The winner is
Will Google Buy HubSpot? | Content Marketing InstituteWill Google Buy HubSpot? | Content Marketing Institute
Google + HubSpot. Is it a thing? This week, a flurry of news came down about Google’s consideration of purchasing HubSpot. The prospect dismayed some. It delighted others. But is
How To Set Up a Content Publishing ProcessHow To Set Up a Content Publishing Process
Creating content gets a lot of attention. But it can’t get an audience without a well-executed content publishing process. Content production requires systems and easily repeatable processes to get the
How To Adapt Your SEO and Content Strategies for SGE and AI ExperiencesHow To Adapt Your SEO and Content Strategies for SGE and AI Experiences
A massive change is coming to search. As Google experiments with AI in its standard search results and its Search Generative Experience (SGE), marketers must understand how to adapt their
How To Get Unstuck With Generative AI in Your Content and MarketingHow To Get Unstuck With Generative AI in Your Content and Marketing
Feeling stuck with generative AI? Here’s a way to get unstuck. I’d like to ask you to think about two questions. First, did you see the new movie Ghostbusters: Frozen