“Content marketing is a marathon, not a sprint.” That cliché is cold comfort when you’re buried in assignments, distracted by the constant ping of new requests hitting your inbox, and
Category: Digital Marketing
Cultivate Content Leadership | Content Marketing InstituteCultivate Content Leadership | Content Marketing Institute
Regardless of your specific intention or word for 2024, you (like me) probably think about it in terms of fixing or improving something you think is wrong about yourself or
Attention Metrics Hot for 2024Attention Metrics Hot for 2024
New year, new format: CMI’s weekly news series has evolved into What’s New – a hot take on a current marketing topic. Every week, CMI chief strategy advisor Robert Rose
How Content Helped ServiceNow Grow From Startup to Global BrandHow Content Helped ServiceNow Grow From Startup to Global Brand
ServiceNow’s origin story reads like many other successful tech startups. They didn’t initially need thought leadership. They needed great products and sales. ServiceNow had that — a cloud-based workflow platform
How to Achieve a Positive Emotional Response in Your UI DesignHow to Achieve a Positive Emotional Response in Your UI Design
Positive Emotional Response in Your UI Design Users’ feelings toward a digital product influence their perceptions of its functionality and value. Negative emotions like frustration, confusion, and discomfort can drive
6 Ways to Elevate the Text-to-Audio Experience6 Ways to Elevate the Text-to-Audio Experience
Converting your text-based, long-form content into audio versions sounds like an easy – and smart – thing to do. After a few months of working with an AI-based audio-conversion tool
Forget Resolutions; What’s Your Word for 2024?Forget Resolutions; What’s Your Word for 2024?
Happy New Year. Yup, it’s that time again. You open your favorite journaling book and write your intentions or resolutions. You dust off the gym membership card and try
How This FORTUNE Brand Studio Exec Built a Content BusinessHow This FORTUNE Brand Studio Exec Built a Content Business
From a young age, a kernel of creativity germinated inside Megan Gilbert’s brain. She loved to consume books, magazines, and TV – and welcomed even the commercial messages in and
’Twas the Night Before Break (2023 Edition)’Twas the Night Before Break (2023 Edition)
Editor’s note: No ChatGPT was prompted to create this poem. Robert deserves all credit (or blame) for the twists on the original by Clement Clarke Moore. ’Twas the night before break,
The Rise in Retail Media NetworksThe Rise in Retail Media Networks
As LL Cool J might say, “Don’t call it a comeback. It’s been here for years.” Paid advertising is alive and growing faster in different forms than any other marketing