Last Updated: December 27, 2023, 08:00 IST
Google’s effort to use AI is going to hit its staff
Google is building its new AI models that are coming to the end user but the company is planning for life with AI for its businesses as well.
Google is busy working on its AI model but it seems the company is planning for life with AI for its own business as well. According to a new report, the search giant could lay off as many as 30,000 employees as it gets ready to build use cases for AI to take over from humans.
The report comes via The Information, which says that Google is going to restructure its ad sales department which seems to be seeing the benefits of using AI for its operations. In fact, bringing AI on board could lead to a massive churn at Google, the report suggests. AI is expected to play a big part in the changing revenue stream of digital advertising from the platform, which has a major effect on people being employed to do these tasks.
Google is also testing AI in its customer support service these days which has a direct impact on the human-side of operations at the company. Google has been in the news for handing out pink slips earlier this year as well. The headlines never make for a rosy reading but Google CEO, Sundar Pichai decided to address the need to realign the business and that unfortunately ends up costing people jobs.
At Google, around 12,000 people were already laid off as highlighted in multiple reports. The Google CEO said, “It would have been a major overhang on the company. I think it would have made it very difficult in a year like this with such a big shift in the world to create the capacity to invest in areas.”
There is no doubt that businesses will have to make these decisions, but the need to churn staff to integrate AI will probably face more scrutiny from a company that makes billions across different businesses.
